Ángel Ortíz approached us with a project with multiple areas of opportunity. We had clearly envisioned bringing his brand to the digital world, therefore we conducted a comprehensive analysis that identified opportunities for improvement in his brand image. We had noted legibility problems deriving from details in the original logo. We salvaged does original details but we redesigned the logo to have a more modern and versatile look, fitting perfectly with the digital environment.
After completing the design phase, we proceeded with the expansion of his social media presence and the creation of a tailored e-commerce website. Additionally, we completed a professional production of his entire catalogue with models. As a result, Ángel Ortíz's catalogue is now available for everyone to explore and purchase.
Our work didn't end with the website's creation; it was time to launch the digital marketing strategy. Thus, once the brand's foundation was established, we initiated campaigns on social media and Google to promote it.
CREATIVE PROPOSAL
Our creative proposal was built upon the rich essence of Taxco, an endless source of inspiration that would capture the brand's roots. We reimagined its identity based on key elements from its predecessor and crafted a corporate video that immersed viewers in the experience embodied by Ángel Ortíz. Likewise, we developed a new design line for the brand, establishing guidelines for presentation, capturing iconic photographs, and optimizing all its online systems, among other key aspects.
