Through a carefully planned strategy, we launched Eyexperts, the leading ophthalmology clinic. We officially introduced the brand and its founder, Dr. Guillermo Vera Hernández, in two key phases. First, we organized a press conference at La Joya Hospital, marking our debut in front of the media.
Subsequently, we held a private event to introduce Dr. Guillermo Vera Hernández to the Cancún society, with the distinguished presence of the municipal president. Both moments reflected our commitment to ophthalmic excellence and our focus on leadership and service.
With a strategic focus on marketing, we have accompanied Eyexperts with a diverse range of services. From managing their social media and creating national and international campaigns to forming business alliances that support their vision in the Cancún branch, focused on medical tourism.
We have boosted their digital presence through Google positioning with SEO and SEM campaigns. Additionally, we have taken an active role in managing business accounts and charting funnel strategies for effective sales closure. This journey reflects our commitment to Eyexperts' lasting success in the industry.
Tarjet market
Our market focus, defined by our campaigns, targets two fundamental segments. The first, and of greater importance, is the international audience, with an emphasis on the United States and Canada. Our efforts have resulted in the creation of an English-language website and highly targeted campaigns for this market. Additionally, we have forged strategic alliances, such as collaboration with America Car Rental, extending our presence through advertising inside their vehicles.
